Co-financed projects
Bi-Bright
- Project code: POCI-02-0752-FEDER-001654
- Main objective: Strengthening the competitiveness of small and medium-sized enterprises
- Region of intervention: Centro
- Beneficiary entity: BI-BRIGHT, COMUNICAÇÃO VISUAL INTERACTIVA S.A.
- Approval date: 2015-09-02
- Start date: 2015-05-26
- Completion date: 2018-05-21
- Total eligible cost: 1,007,459.69 EUR
- Financial support: FEDER - 453,356.86 EUR (non-refundable incentive)
Description:Bi-Bright is a technology company founded in May 2009, whose core business is the development and production of interactive whiteboards. Wholly owned by Bi-Silque, SGPS, S.A. This company is part of the Bi-Silque group, founded in 1979 by Virgílio and Aida Vasconcelos, initially known as producers of cork products for home and office use. This innovative idea proved to be an enormous success and led Bi-Silque to rapidly expand into new markets and diversify its product range. The strategy behind this project is based on several investments aimed primarily at adapting the business model to the features sought by customers, on the one hand, and increasing the visibility of its own brands worldwide.
Investment actions in the project:
- Knowledge of external markets (Trade Fairs/Exhibitions)
- Web presence through the digital economy
- International development and promotion of brands (Promotional activities)
- Prospecting and presence in international markets (Prospecting and acquiring new customers)
- International Marketing
